Type_Brand Identity, Illustration

Client_Brayola

Deliverables_Logo Design, Business Cards, Illustration, Packaging Design

Brayola

Brayola is an e-commerce site that helps shoppers find better-fitting bras. 


Brayola believes in the uniqueness of each woman, from size, age, needs, and style. Women feel more comfortable and confident through thoughtful design and open dialogue.

Ladies_01
Brayola_Logo_Full_1
Brayola_B_1
BrayolaCards

Starting with a base

Building the logo

Mirroring Brayola's vision of unique self-identity, the letterforms of the logo are varied in width and form. The curves are distinct and diverse. And each character balances and communicates with the other.
Icon_Grid
Icon_Progression
Ladies_02
posters_01
posters_03

Picking the rainbow

A dynamic color palette

A great bra and underwear are the foundation of every woman's wardrobe. They are an essential part of the confidence and self-care women carry with them throughout the day. Inspired by this, we developed a color palette built around the changing colors of the day—from sunrise to sunset.  
Brayola_Full_Illustration
BrayolaWebsiteFull_v2
Mobile_01v3-1
Mobile_02v3
Mobile_03v4

Creating character

Tone of
voice

Relaxed, friendly, direct. Brayola believes support is critical to fostering a community of positivity and inclusivity. This tone was used as a focal point in the rebrand, with the website and visual strategy designed by Lemonade Agency.
Brayola_Box_Mockups

Shop pottery and prints at Sir Sheep _ sirsheep.com _ Shop pottery and prints at Sir Sheep

@2021
Sisi Recht, Inc.

@2021
Sisi Recht, Inc.

@2021 Sisi Recht, Inc.

@2021 Sisi Recht, Inc.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

Write to us. We’d love to hear from you.

We’d love to hear from you.

We'd love to hear from you. 

Write to us. We’d love to hear from you.

Write to us. We’d love to hear from you.

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