Type_Art Direction, Graphics, Experience Design

Client_Google

Deliverables_Video Graphics, Advertisement Graphics

Google
Pixel Fall Launch

Partnered with Modicum Agency, we helped Google launch their industry redefining hardware. Covid restrictions and a focus on digital experiences allowed us to build a new type of event. This launch became less of a show and more of a conversation - a personal unboxing experience. 

Our team was responsible for producing all show graphics, launch, and advertising materials, that would then integrate seamlessly with the speakers. We developed the initial designs and collaborated with animators to bring them to life.

Pixel_Portfolio_Shot_ID_v1
GooglePixelFallLaunch_Logo_05
GooglePixelFallLaunch_Logo_04
GooglePixelFallLaunch__Text01_Small
GooglePixelFallLaunch__Text03_Small
GooglePixelFallLaunch__Text05_Smal
GooglePixelFallLaunch__Text04_Smal
TensorChipV1-edit
Shapes

Shapes and tone

Event branding

The experience was designed to feel casual and human with the graphics mirroring this fluid approach. They are flexible and dynamic, influenced by Material You UI. In conjunction, the color palette was built to reflect the new color combinations of each phone using tinted greens, light gold, and bright coral.
TensorChipV2-edit
GooglePixelFallLaunch_Aluminum_Fullscreen_2
GooglePixelFallLaunch_iPhone_Fullscreen_2
GooglePixelFallLaunch_Materials_Fullscreen_1
GooglePixelFallLaunch_Ultrawide_Fullscreen_1
GooglePixelFallLaunch_Summary_Fullscreen_1
GooglePixelFallLaunch_Android-12_Fullscreen_2
GooglePixelFallLaunch_Tensor_LED_1

A collection of moving parts

Live
graphics

The graphics were built to seamlessly integrate with the speaker recordings. During the live event, the visuals act as a backdrop to the speaker. During the virtual event, the graphics must share the same space, highlighting the important points while adding a level of dynamic movement to carry the story.
GooglePixelFallLaunch_P6-Pro-Intro_Fullscreen_1
GooglePixelFallLaunch_Tensor_Fullscreen_1
GooglePixelFallLaunch_Gorilla_Fullscreen_1
GooglePixelFallLaunch_Spec_Fullscreen_1

In tribute to the pre-game

Before the show

Before an event starts there needs to be a visual shift that communicates there isn’t much time left. And if you only rely on a clock it often will be ignored or just fade into the background. To combat this, we built a 10-minute sequence to heighten anticipation, prep viewers to settle in, and signal the overall aesthetic of the coming show.
GooglePixelFallLaunch_PreShowGraphic1-1
GooglePixelFallLaunch_PreShowGraphic4
GooglePixelFallLaunch_PreShowGraphic6-1
GooglePixelFallLaunch_PreShowGraphic9-1
GooglePixelFallLaunch_PreShowGraphic2-1
GooglePixelFallLaunch_PreShowGraphic5-1
GooglePixelFallLaunch_PreShowGraphic8
GooglePixelFallLaunch_PreShowGraphic10.1
GooglePixelFallLaunch_PreShowGraphic3-1
GooglePixelFallLaunch_PreShowGraphic7
GooglePixelFallLaunch_PreShowGraphic9.3-1
GooglePixelFallLaunch_PreShowGraphic12-1

studio

Sisi Recht Studio & Modicum

role

Art Direction
Typography
Graphic Design

creative direction

Scott Falivene
Royal Pashayev

graphics with

Zach Jaeger
Isacc Kuula

animation

Sandy Ching
Han Lee
Isacc Kuula

Shop pottery and prints at Sir Sheep _ sirsheep.com _ Shop pottery and prints at Sir Sheep

@2021
Sisi Recht, Inc.

@2021
Sisi Recht, Inc.

@2021 Sisi Recht, Inc.

@2021 Sisi Recht, Inc.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

Write to us. We’d love to hear from you.

We’d love to hear from you.

We'd love to hear from you. 

Write to us. We’d love to hear from you.

Write to us. We’d love to hear from you.

Curious for a
quarterly newsletter?

Curious for a
quarterly newsletter?

Curious for a
quarterly newsletter?

Curious for a quarterly newsletter?

Curious for a quarterly newsletter?

Follow us here, there, everywhere.

Follow us here, there, everywhere.

Follow us here & there.

Follow us here, there, everywhere.

Follow us here, there, everywhere.