Type_Art Direction, Graphics, Experience Design
Client_Google
Deliverables_Video Graphics, Advertisement Graphics
Made by
Google
Building off our work with the 2021 Pixel Fall event, Google refined and expanded its portfolio for a new Made By Google launch. The in-person and broadcast event helped unveil the Pixel 7 and 7 Pro, the Google Pixel Watch, and Nest products.
Our goal was to build an identity for the show that would complement the physical design of the hardware and event space. With this introduction, the launch would drive sales and strengthen Google's position as an innovator in product design.
The growing library
A Pixel portfolio
This year's Pixel branding evolved to become a more sophisticated, avant-garde visual identity that mirrors the elevated new technology and expanded catalog of products.
Building with shape and color
Geometric
systems
Sleek metals paired with cool, editorial colors highlighted the product materials. Rounded, hardware-inspired shapes partnered with angular architecture helped build expressive animation transitions and geometric photography windows. Overall, these contrasting dynamics and asymmetrical text created a modern, dynamic identity tying the content together while staying adaptable.
All eyes on us
Social graphics
The event livestream earned 1.4 million views on YouTube, and social engagements doubled from 2021. During and after the broadcast, graphics were published on all social platforms to maximize the press and continue building momentum. Check out the whole event here.
studio
Sisi Recht Studio, Modicum, Seed Studio with Kühl and Han
role
Art Direction
Typography
Graphic Design
creative direction
Scott Falivene
Royal Pashayev
graphics with
Rob Noll
Isacc Kuula
Curt Clinefelter
Rob Roan
animation
Sandy Ching
Isacc Kuula
Cayla Gao
Shop pottery and prints at Sir Sheep _ sirsheep.com _ Shop pottery and prints at Sir Sheep
@2023
Sisi Recht, Inc.
@2021
Sisi Recht, Inc.
@2021 Sisi Recht, Inc.
@2021 Sisi Recht, Inc.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
Write to us. We’d love to hear from you.
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Write to us. We’d love to hear from you.
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