Type_ Branding, Art Direction, Web

Client_Fable+

Deliverables_Brand Identity, UX, UI, Web Design, Iconography, Illustration, Print Collateral

Fable+

Fable+ is a data-driven, people-focused consultancy with an emphasis on cultural transformation and change management. Their guiding principles are magic, stories, and laughter used to unlock the power of teams and enable them to become high-performing and resilient. 

 
The brand was looking to further define and structuralize its existing positioning while also pivoting the business into one that is more software-driven. A library of simple shapes pulls from Bauhaus inspiration and geometry, playing with the concept of pixels and data visualization. These elements represent ideas that exist powerfully on their own but together create something stronger and more focused. 

Circles vs. squares

Merging the left
and right

Left brain logic is represented by straight lines while the creative right brain is represented with curves. We used this system to build out branded iconography, illustrations, and collateral. 

Assembling the data

A new
website

The website redesign aims to help fable+ break from its existing positioning while displaying the refined values behind their new product. 


Magic combined with Logic. 

Playful, not Careless.

Connections over Illusions.
Growth, not Stagnation.
Structure over Chaos.

Shop pottery and prints at Sir Sheep _ sirsheep.com _ Shop pottery and prints at Sir Sheep