Type_Art Direction, Branding, Illustration, Print

Client_Brood of Chicks

Deliverables_Logo, Brand Identity, Print and Web Collateral, Squarespace Web Design

Brood
of
Chicks

Brood of Chicks is a collective of female freelancers — and friends — who do great work individually, but also love to collaborate on cool projects with cool clients. Together we can act as an agency or work as individual freelancers.

The logo and subsequent branding combine the wacky qualities we all share while embracing our diverse skills. Overlayed shapes building on one another represents how we support each other. Egg characters create individuality while sharing the same base. And the colors are bright and cheery mirroring each personality. 

BroodOfChicks_TextLogo
BroodOfChicks_EggLogo_1
BroodOfChicks_EggLogo_2
BroodOfChicks_EggLogo_4

Forming the group

It starts with
a name

The team wanted to highlight weird animal group names, like a gaggle of geese or a murder of crows. Brood of chicks was an apt title for a collective of independent women.
BroodOfChicls_BusinessCardsA
BroodOfChicksB_Small
InstagramCharacters_Beyoncegg
InstagramCharacters_EBG
RectanglePlaceholder

Beyonc-egg

The Notorious EBG

_

InstagramCharacters_Fridegg
InstagramCharacters_Patriarchy
InstagramCharacters_Hatched

Rad-egg-cal feminist

Poach the patriarchy

Hatching a plan

RectanglePlaceholder
RectanglePlaceholder
InstagramCharacters_SunnySide

_

_

Keeping your sunny side up

Pushing the egg

Character
Quips

Puns were created to attract clients who love us for who we are and welcome us to build brands and businesses together. We are women supporting each other’s collective and individual goals and companies. 
InstagramCharacters_Beyoncegg
InstagramCharacters_EBG

Beyonc-egg

The Notorious EBG

InstagramCharacters_Fridegg
InstagramCharacters_Patriarchy

Rad-egg-cal feminist

Poach the patriarchy

InstagramCharacters_Hatched
InstagramCharacters_SunnySide

Hatching a plan

Keeping your sunny side up

Pushing the egg

Character
Quips

Puns were created to attract clients who love us for who we are and welcome us to build brands and businesses together. We are women supporting each other’s collective and individual goals and companies. 
ChickPins

Who came first, the chicken or the egg?

Building
a home

The website was constructed to feel effortless. While the illustrations established our whimsical side, we wanted our messaging to be straightforward, showcasing our diverse skill sets and developing a clear call to action.

WebsiteFull
Website_HelloPage3
MobilePhones_OptB.2
MobilePhones_OptB.1
MobilePhones_OptB.3
BroodOfChicksPosterC1_Small
BroodOfChicksPosterD_Small
ChickCharacters
BroodOfChicksPosterA_Small

Shop pottery and prints at Sir Sheep _ sirsheep.com _ Shop pottery and prints at Sir Sheep

@2021
Sisi Recht, Inc.

@2021
Sisi Recht, Inc.

@2021 Sisi Recht, Inc.

@2021 Sisi Recht, Inc.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

A curious design studio working with brand identities and illustrations focused on making the world a happier place.

Write to us. We’d love to hear from you.

We’d love to hear from you.

We'd love to hear from you. 

Write to us. We’d love to hear from you.

Write to us. We’d love to hear from you.

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quarterly newsletter?

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quarterly newsletter?

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quarterly newsletter?

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Follow us here, there, everywhere.

Follow us here & there.

Follow us here, there, everywhere.

Follow us here, there, everywhere.